Enabling Patient Journey Orchestration Through Salesforce Health Cloud

A pioneering advanced therapies company specializing in cell and gene treatments was preparing for the Phase 3 advancement of its flagship Parkinson’s program. To support this transition, the client required a robust digital solution to orchestrate the patient journey – one that would enable coordination across Clinical Operations, Supply Chain, and Manufacturing teams. The organization selected Salesforce Health Cloud as its core platform and engaged Osprey Life Sciences to lead the program and project management effort alongside a third-party implementation partner.

Challenge:

As the organization prepared to scale operations and bring treatments to patients in 2025, several critical needs emerged:

• A centralized view of the patient journey, from screening to surgery, to enable proactive decision-making and resource planning.
• Alignment and coordination across multiple functions, including Clinical Operations, IT, Manufacturing, and Supply Chain.
• Integration with key systems, including Electronic Data Capture (EDC), while navigating external dependencies and stakeholder alignment.

One of the most significant technical hurdles was the integration of the EDC system, owned and managed by the organization’s parent company. Aligning the Salesforce and EDC System timelines was challenging but ultimately resolved.

Solution:

Osprey Life Sciences provided program and project management leadership, serving as the connective tissue between internal stakeholders and the implementation partner. Key actions included:

• Establishing a collaborative working model with IT, business teams, and the third-party vendor.
• Overseeing agile delivery methodology and sprint cadence to ensure development velocity and readiness.
• Managing organizational change activities, including UAT, training, and go-live preparation.
• Launching an internal campaign to brand the new platform as BluePulse, complete with a logo and custom CyberArk login screen – boosting internal adoption and engagement.
• Supporting hypercare and ongoing coordination for deferred integrations, including the EDC system, which is now on track for implementation in July 2025.

Results:

The client now benefits from a unified Client Journey Orchestration platform that delivers:

• Full visibility into the patient journey, enhancing operational efficiency and planning.
• Improved alignment across functions critical to therapy delivery.
• On-time, on-budget delivery – positioning the organization for a successful treatment launch in Q3 2025.
• Continued collaboration across vendor teams for long-term system integrations.

Client Feedback:

The client’s leadership praised both the delivery and partnership experience:

“Wow! Amazing.” – SVP, IT
“Truly amazing!” – Chief Technology Officer

These sentiments reflect the strategic impact of the implementation, as well as confidence in Osprey Life Sciences’ ability to deliver high-value outcomes in complex, regulated environments.